JACK & JONES - Brand Guide

Brand Guide: JACK & JONES

05/09/2019

Founded in 1990, JACK & JONES started as a humble denim collection. Since then it has evolved into a cool, confident brand for young men.

With over a 1000 stores in 38 countries, JACK & JONES is a leader in men’s fashion. The brand's passion for denim means that Jeans are still a huge part of the business, but the brand also makes everything t-shirts to suits. JACK & JONES have every area of your wardrobe covered.

JACK & JONES can be divided into a series of unique brands, each brand has its own design team and vibe to offer a full range of clothes and accessories.

Core

Core by JACK & JONES mixes both formal and casual to make a collection full of cool graphic t-shirts & sweatshirts inspired by utility streetwear.

Premium

JACK & JONES Premium focuses on producing high quality, high attention to detail pieces. The premium line consists of classic pieces like shirts which are then reimagined for new seasons.

Originals

Inspired by the indie culture scene, JACK & JONES Originals are vibrant and easy going and are driven by current trends. JACK & JONES Originals is bold and always ahead of the curve with its colourful t-shirts, shirts & sweatshirts.

Jeans

JACK & JONES Jeans combine the perfect fit of denim with the coolest styles. With all kinds of fits & washes it’s easy to find your perfect pair. JACK & JONES jeans are packaged in a unique style, they look like they’ve just been stepped out of, this is done in order to maintain a 3D shape.

Jack & Jones Plus Size

JACK & JONES believes that style has no size. Their plus size range is full of fashion-forward pieces from sizes 3xl to 6xl.

Jack & Jones Junior

Full of graphic t-shirts, jeans and fun prints JACK & JONES Junior has everything a stylish boy could need.